Through an integrated approach across property, hospitality, design and investment enterprises, as well as a standard-setting foundation, Hong Kong-based Song Saa Collective combines ethics-led business practices with needs-based social actions. Song Saa strives to honour the past, consolidate the present, and build a better future throughout Southeast Asia and beyond.
Song Saa’s first venture, the award-winning Song Saa Private Island, opened in 2012 and pioneered conservation-based luxury tourism in Cambodia’s Koh Rong Archipelago, working with surrounding villages, the Cambodian government, financial investors, donor partners, and broader stakeholders to improve local livelihoods and preserve the region’s marine life and rainforests.
With this knowledge and experience, the Song Saa Collective has created a 21st-century business model that employs business as a positive-and-profitable agent of change. The Collective is currently developing an extensive 200+ hectare Eco-park near Siem Reap’s Banteay Srey. At the heart of this project is the appreciation that, while the prime economic activity is the construction and operation of tourist based facilities, the project entails a strong commitment to the regeneration, restoration and resilience of the project site and its surrounds. This includes a commitment to rewilding indigenous fauna and flora, the restoration of rainforest and wetland communities, the conservation of Khmer heritage and the sustained improvement of local livelihoods. This is all while partnering with the world’s best developers, hotel companies, designers, technologists, conservationists and thought leaders to create a pioneering destination for tourists to experience Cambodia’s unique cultural heritage, natural beauty and personal charm and be inspired to make a difference in the world.
Each Song Saa endeavour is committed to authenticity, integrity, creativity, innovation and beauty, along with a focus on the triple bottom line: delivering outstanding products and services, running a profitable business, and benefiting people and our planet. By incorporating cutting-edge technology, respect for cultural heritage and a design-led aesthetic, Song Saa seeks to empower people from around the world, reviving and regenerating local societies while fostering intimate connections between individuals and their consumption of items and experiences.